Empathy or Truth

Have you noticed the number of advertisements that rely on sappiness to sell ordinary products like air fresheners, razors, soft drinks, and soap? Creating an emotional connection between a product and a customer is a powerful sales technique. The same is true of ideas. Humans seem to be hard-wired to respond to emotion over sound reason, and so emotional appeals often hide serious error. With few exceptions, the greatest theological blunders of modern Christianity are emotion driven. That is especially true as the church struggles to maintain Biblical moral standards in a society in open rebellion against God. And, once again, new philosophies on gender, sex, and morality aren’t usually furthered by convincing argument and evidence, but by emotions. Often these emotional tactics are disguised to look very reasonable, and it’s our job to call them out.

My case study for emotional manipulation disguised as reason is this video about empathy from the Lifehacker website. On its face...

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